Executive Summary

All SEVEN destinations · Social, search and web

13 Aug 2026 to 10 Nov 2026
Trend
vs

Media spend

SAR 8.78M4.5%

Paid impressions

588.1M4.3%

Web sessions

8.02M2.4%

Bookings

198.9K3.1%

Booking revenue

SAR 47.4M3.3%

Paid ROAS

1.76x-0.1%

Media spend and booking revenue

Stacked spend by channel against total booking revenue. Dashed line is the previous period.

Social spendSearch spendBooking revenueRevenue, previous period

Bookings across the network

Bubble size shows bookings, colour shows web conversion rate. Click a destination to filter the dashboard.

RiyadhJeddahDammamAbhaJazan

Size: Bookings

Colour: Conversion rate

1.69%3.10%

Destination leaderboard

Bookings and change

From attention to bookings

How paid and organic reach turns into revenue

Paid media funnel

Paid social and paid search, from impression to booking on the website

Impressions
588.1M
0.92% step rate
Clicks
5.41M
58.8% step rate
Landed sessions
3.18M
50.8% step rate
Engaged sessions
1.62M
4.02% step rate
Bookings
65K

Booking revenue by channel

GA4 session default channel group

Revenue

SAR 47.4M

  • Organic Search32.1%
  • Paid Search22.0%
  • Direct21.8%
  • Paid Social10.6%
  • Email5.86%
  • Referral4.25%
  • Organic Social3.53%

What stands out

Generated from the selected dates, compared with the previous period

  • Tabuk is the fastest grower

    Bookings up 6.97% against the previous period, with 11.4K bookings at a 2.57% conversion rate.

  • Paid media returns 1.76x

    Every SAR 1 of paid media brought back 1.76x in attributed bookings, down 0.09%. Cost per booking is SAR 135.

  • Hail launched

    New destination added 5,182 bookings in this window with launch-burst media behind them.

  • Al Ahsa needs attention

    Bookings down 2.15% with a 1.97% conversion rate, the softest trend this period.