Sessions
8.02M2.4%
Users
6.32M2.4%
New users
64.0%0.2%
Engagement rate
57.5%-0.0%
Avg engagement time
1m 23s0.5%
Bookings
198.9K3.1%
Conversion rate
2.48%0.6%
Booking revenue
SAR 47.4M3.3%
Sessions by channel
GA4 default channel group, stacked
Organic SearchPaid SearchPaid SocialDirectOrganic SocialReferralEmail
Channel quality
Change compared with the previous period
| Channel | Sessions | Engagement rate | Conv. rate | Bookings | Revenue | Revenue change | |
|---|---|---|---|---|---|---|---|
| Organic Search | 2.29M | 65.9% | 2.78% | 63.7K | SAR 15.2M | +2.41% | |
| Paid Social | 1.76M | 40.9% | 1.19% | 21K | SAR 5.01M | +3.05% | |
| Paid Search | 1.42M | 63.0% | 3.09% | 44K | SAR 10.4M | +5.01% | |
| Direct | 1.27M | 61.0% | 3.38% | 43.1K | SAR 10.3M | +2.92% | |
| Organic Social | 637.6K | 47.9% | 1.10% | 7,005 | SAR 1.68M | +4.26% | |
| Referral | 384.8K | 57.9% | 2.20% | 8,449 | SAR 2.01M | +3.50% | |
| 255.2K | 72.2% | 4.57% | 11.7K | SAR 2.77M | +3.37% |
Where visitors come from
Country of the user and destination they browsed
Sessions by country
Hover a country for its share. Colour uses a log scale so smaller markets stay visible.
Sessions (log scale)
Top countries
- 1SASaudi Arabia5.85M73.0%
- 2AEUAE371K4.62%
- 3KWKuwait195.3K2.43%
- 4EGEgypt172.4K2.15%
- 5BHBahrain148K1.84%
- 6QAQatar99K1.23%
- 7PKPakistan94.6K1.18%
- 8JOJordan93.5K1.16%
- 9INIndia80K1.00%
- 10OMOman58.5K0.73%
Bars use a square-root scale so smaller markets remain visible.
Destination page traffic
Bubble size shows sessions, colour shows booking conversion rate. Click to filter.
Size: Sessions
Colour: Conversion rate
1.69%3.10%
Booking journey
Sessions through to completed purchase
Sessions
8.02M
58.0% step rate
Viewed a destination
4.65M
29.3% step rate
Selected tickets
1.36M
31.7% step rate
Started checkout
432.5K
46.0% step rate
Booked
198.9K
When and how they browse
Sessions by hour and weekday
Local time (AST). Evenings and the Thursday to Saturday stretch carry the traffic.
036912151821
Sun
Mon
Tue
Wed
Thu
Fri
Sat
5,210165.2K
Device mix
Share of sessions
Sessions
8.02M
- Mobile2.28% CVR79.0%
- Desktop3.42% CVR15.0%
- Tablet2.58% CVR6.00%
Top landing pages
| Landing page | Sessions | Engagement rate | Bookings | Conv. rate | |
|---|---|---|---|---|---|
| /en/tickets | 1.55M | 60.8% | 99.6K | 6.45% | |
| /ar | 1.46M | 53.0% | 32.6K | 2.23% | |
| /ar/destinations/riyadh | 1.17M | 54.9% | 37.9K | 3.22% | |
| /en/destinations/riyadh | 1.13M | 55.3% | 39.1K | 3.47% | |
| /en/experiences/cinema | 592.1K | 55.8% | 22K | 3.72% | |
| /en/experiences/karting | 521.4K | 53.9% | 14.2K | 2.73% | |
| /en/offers/family-pass | 453.1K | 58.5% | 23.6K | 5.21% | |
| /en/plan-your-visit | 428.3K | 51.2% | 5,309 | 1.24% | |
| /en/birthday-parties | 363.9K | 52.6% | 7,219 | 1.98% | |
| /en/experiences/bowling | 312.9K | 53.5% | 7,757 | 2.48% |