Spend
SAR 5.40M4.5%
Impressions
562.5M4.3%
Reach
240.4M4.5%
Bookings
53.5K2.4%
CPM
SAR 9.610.2%
CTR
0.68%-2.8%
Video completion
23.3%0.3%
Cost per booking
SAR 1012.1%
Impressions by platform
Stacked by platform, over the selected dates
InstagramTikTokSnapchatXYouTube
Platform scorecard
Each metric indexed to the best platform (= 100). Hover the legend to isolate.
Efficiency map: cost vs response
Each dot is a platform in one destination. Bubble size is spend. Lines mark the medians, top left is cheap and responsive.
InstagramTikTokSnapchatXYouTube
EfficientReview
CTR by weekday
Indexed to each platform's own average (1.00x), so days compare fairly across platforms. KSA weekend is Friday and Saturday.
SunMonTueWedThuFriSat
Instagram
TikTok
Snapchat
X
YouTube
0.90x1.15x
Spend by destination
Stacked by platform
InstagramTikTokSnapchatXYouTube
Platform breakdown
Change compared with the previous period
| Platform | Spend | Share | Impressions | CPM | CTR | Completion | Bookings | Cost / booking |
|---|---|---|---|---|---|---|---|---|
| SAR 1.41M | 26.1% | 105.6M | SAR 13.3 | 0.95% | 28.1% | 18.8K | SAR 74.7 | |
| TikTok | SAR 1.57M | 29.0% | 183.3M | SAR 8.56 | 0.76% | 19.0% | 16.7K | SAR 93.7 |
| Snapchat | SAR 1.24M | 22.9% | 181.5M | SAR 6.82 | 0.59% | 23.1% | 14.7K | SAR 84.2 |
| X | SAR 433K | 8.01% | 40.5M | SAR 10.7 | 0.44% | 14.0% | 1,405 | SAR 308 |
| YouTube | SAR 755.6K | 14.0% | 51.6M | SAR 14.6 | 0.35% | 33.1% | 1,810 | SAR 418 |